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New chef tests at CATEX 2019
The Panel of Chefs of Ireland has launched the new Chef Ireland competitions schedule for CATEX 2019...

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Awards Honour Tourism Achievement
Minister of State for Tourism & Sport, Brendan Griffin TD, launched the Irish Tourism Industry A...

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Your Hotel Book
A book about your hotel can be a unique gift to VIP and corporate guests and an invaluable promotion...

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Ballyroe joins Great National
 
The family owned Ballyroe Heights Hotel in Tralee has joined the Great National Hotel...

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New chef tests at CATEX 2019
Awards Honour Tourism Achievement
Your Hotel Book
Ballyroe joins Great National

Expedia award for Ireland

Expedia presented Tourism Ireland with its 2017 ‘campaign of the year’ accolade, on the Ireland stand at ITB in Berlin.
Pictured are HE Michael Collins, Irish Ambassador to Germany; Niall Gibbons, CEO of Tourism Ireland; Tourism Minister Shane Ross; Wendy Olson Killion, Expedia Media Solutions; Christopher Brooke, Vice Chairman of Tourism Ireland; and Kathryn Alker, Expedia Media.
 expedia0318Last autumn, Tourism Ireland teamed up with Expedia to grow visitor numbers to Dublin during the shoulder and off-season months. The joint campaign ran for six weeks in Britain, the United States and key Mainland European markets, including Germany. It included video and online advertising, takeovers of the Expedia homepage in the various markets, as well as email marketing.
 
The campaign proved very successful, with double-digit increases in passenger and room demand in all markets during the campaign period; and helped grow Dublin’s share of business versus other competitor cities in Britain and Northern Europe which feature in Expedia programmes.
 
Accepting the award, Finola O’Mahony, Tourism Ireland’s Head of Europe, said: “We are delighted that our campaign with Expedia worked so well and that it has been recognised as Expedia’s ‘campaign of the year. We look forward to working with Expedia, and our other key partners, again this year – to continue to grow overseas tourism to the island of Ireland.”
 
 
 
 

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