Tourism Ireland has unveiled a new online film showing why people around the world have fallen in love with Ireland.
Tourism Ireland asked followers on Instagram around the globe to finish the sentence “Ireland fills my heart because…”. The video includes responses such as "It has the most beautiful coastline in the world" and "It's my first love, and you never forget your first love!".
The video aims to inspire romantic holidaymakers everywhere to come and visit and that they too will fall in love with the landscapes, culture and people of Ireland. The film is inspired by Tourism Ireland’s new global campaign message, to “Fill Your Heart With Ireland”.
The film is being promoted to potential visitors and fans of Ireland through Tourism Ireland’s social platforms, including Facebook (more than 4.339 million fans worldwide), Twitter (507,000 followers) and YouTube.