Golf Message as Rory and Shane Shine
With Rory McElroy and Shane Lowry finishing 2nd and 3rd in The Masters, Tourism Ireland launched a new golf campaign in the United States over the weekend. It featured a new 30-second ad which has been airing to a huge audience across the US on the NBC Golf Channel.
The ad will also air in the United States around other Major championships this year, including the PGA Championship, the US Open and The Open, as well as around the Presidents Cup. In total, the Ireland golf ad will deliver almost 18 million household impressions (opportunities to see) in the US this year. Tourism Ireland is reminding golfers about our fantastic golf courses where our champions – including Rory McIlroy and Shane Lowry, who finished second and joint-third at this weekend’s Masters – honed and perfected their skills.
Tourism Ireland was delighted to return to the Masters this year after a three-year break and hosted its ‘Meet the Irish’ media event. The first major of the season at Augusta National was an opportunity to highlight our world-class golf to the more than 100 top American golf journalists and tour representatives who attended the Tourism Ireland event. The Irish Open at Mount Juliet this summer, the return of The Open to Royal Portrush in 2025 and the hosting of the Ryder Cup at Adare Manor in 2027 were some of the key messages.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: "The US Masters provided an excellent opportunity for Tourism Ireland to highlight our world-class golf to top US and international golf journalists. Our message is that Ireland is open for business again, and we are back delivering a superb experience for our golf visitors."