German Buyers on Tour
Eight German MICE buyers, all specialists in organising international meetings and incentive travel programmes, have been visiting Ireland as guests of Tourism Ireland, Fáilte Ireland and Wallace Travel Group.
Their itinerary included Hidden Howth Experiences, a walking tour of Kilkenny city, an Irish coffee experience in Kyteler's Inn and fat biking in the Wicklow Mountains. They also enjoyed visits to O Brother Brewing, The Book of Kells Experience and Guinness Storehouse.
Tourism Ireland’s message for the German buyers is that Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes, the warmest of welcomes and fantastic hospitality – making it an ideal destination for meetings, incentive travel and events of all sizes.
“Business travel is high value and often midweek and off-season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.”
The buyers are pictured visiting Howth with Julianne Cassidy, Fáilte Ireland (second right); and Orla Kraft, Tourism Ireland (right).