‘Fill Your Heart’ Videos

Tourism Ireland has unveiled a suite of new ads as part of its "Fill your heart with Ireland" global campaign. The videos focus on the passions of potential overseas visitors to Ireland and highlight the breadth of experiences on offer on a holiday here, including soft adventure, rich heritage and our spectacular landscape.

The videos are being shared with Tourism Ireland’s six million fans and followers on social media, mainly on Facebook, Instagram and YouTube across all key markets. This year, Tourism Ireland’s "Fill your heart with Ireland" campaign will deliver one billion opportunities to see what the island of Ireland has to offer.

Elmagh Killeen, Tourism Ireland’s Head of Brand & Marketing Communications, said: "The various videos focus on passion points such as cycling and hiking, our rich built heritage and our spectacular views and landscape and highlight the breadth of experiences on offer on a holiday here."

One of the new videos is a road trip in counties Donegal and Antrim, which highlights our spectacular views and scenery and showcases the fun, unique and enriching experiences that can be had on a road trip here. It features locations like Mamore Gap, Wild Alpaca Way at Five Finger Strand, Horn Head, Island Roy, Portrush and Ballygalley Head.