Failte Ireland Plan for Kerry and Clare
Fáilte Ireland has launched a new five-year plan that will help drive and sustain tourism in North Kerry and West Clare (Cliff Coast) at Ballygarry Estate Hotel and Spa, Tralee, Co. Kerry.
The Cliff Coast Destination and Experience Development Plan (DEDP) aims to create a sustainable tourism destination by extending the tourism season and spreading business across all parts of the region over the next five years.
Key stakeholders in the area were consulted and contributed to the plan including Kerry County Council, Clare County Council, Irish Hotels Federation, LEADER, local tourism groups and local tourism operators and networks.
The development of the five-year plan provides a shared vision and clear direction towards improved development, strengthening the promotion of the area’s unique features by growing the destination’s market share through the delivery of Priority Projects and hero experiences that seek to maximise the key strengths of the area.
The plan builds on a number of existing projects that will bring local experiences to life which includes: developing a coastal adventure hub to provide an international coastal tourism activity centre of excellence; enhancing key attractions like Loop Head Lighthouse, Vandeleur Walled Gardens, Scattery Island and Fenit; and working with Local Authorities to develop and enhance greenways in north Kerry and west Clare. The DEDP also aims to increase tourism revenue, visitor dispersion and season extension in the Southern half of the Wild Atlantic Way.
Speaking at the launch, Director of Regional Development at Fáilte Ireland Paul Keeley said:
“This five-year Destination and Experience Development Plan (DEDP) captures the unique themes that are central to North Kerry and West Clare and features key priority projects which will transform the tourism offering across the region.”
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