Dublin Launches Tourism Strategy

Dublin City Council launched its new Tourism Strategy 2023-2028 at the United Cities & Local Governments Global Culture Summit hosted by Dublin City Council and the Dublin City Council Culture Company. 

The launch of the new strategy comes days after Dublin City was awarded the title of “European Capital of Smart Tourism 2024” by the European Commission in Brussels. 

Speaking at the launch, Mary MacSweeney, Acting Executive Manager Culture Recreation and Economic Services, Dublin City Council, said:

“Our new Tourism Strategy, underpinned by the UN Sustainable Development Goals and the signing of the Glasgow Declaration on Sustainable Tourism, will focus on developing Dublin as a destination which works for visitors, locals and our environment. We will use this new strategy and our title of ‘European Capital of Smart Tourism’ as a vehicle to drive sustainable tourism in Dublin City.”

Pictured at the launch of the strategy are Barry Rogers, Head of Dublin City Tourism Unit, Méabh de Búrca, European Commission Representation In Ireland, and Mary MacSweeney, Acting Executive Manager, Culture Recreation and Economic Services, Dublin City Council.