Coach Tour
Sixteen British coach and tour operators have been exploring Ireland as guests of Tourism Ireland and Fáilte Ireland. They were here to take part in a B2B workshop in Limerick – connecting with around 48 tourism businesses from across Ireland to negotiate their 2026 programmes.
The tour operators had the opportunity to experience for themselves the high standard and variety of our tourism offering in Limerick and Kerry as part of Tourism Ireland’s "twinning" initiative, which sees Great Britain "twinned" with both Limerick and Kerry. The initiative links or "twins" each overseas tourism market with a specific part of Ireland to accelerate Tourism Ireland’s focus on regional growth of tourism revenue.
In Limerick, the group visited Treaty City Brewery, King John’s Castle and the Foynes Flying Boat & Maritime Museum. In Kerry, highlights included a boat trip in Tralee Bay, a visit to Muckross House and a tour with Killarney Photo Tours.
The itinerary also took them to Cork and included Blarney Castle & Gardens, Charles Fort, a food tour of Kinsale and a dinner theatre experience with Hysterical Histories Cork. Other visits included Bunratty Castle & Folk Park, the Irish National Stud & Gardens and Glasnevin Cemetery.
Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said: "Tourism Ireland is rolling out an extensive programme of promotional activity in Britain this autumn – highlighting compelling reasons to visit Ireland."
The tour operators are pictured at Muckross House in Killarney with Linda Duncan (front row, left) and Caroline Mulligan (front row, right), both Tourism Ireland.
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