Clockwise in Clare
A new initiative aimed at alleviating traffic congestion on the R477 coastal road in the Burren is being introduced as part of a traffic management strategy for North Clare.
Coach operators and camper van users are being encouraged to use a clockwise traffic system operating from south to north between Ballinalackan Junction and Ballyvaughan on a trial basis for the remainder of the 2024 season.
The multi-agency initiative is being led by Clare County Council and is supported by Fáilte Ireland, Cliffs of Moher Experience, the Burren & Cliffs of Moher UNESCO Global Geopark and the North Clare Communities Group.
Clare County Council has established a team of six Tourism Traffic Ambassadors operating seven days a week to direct visitor traffic at appointed locations across North Clare, as well as engage with visitors to the Burren about local attractions, the culture and history of the area, and other points of interest.
Meanwhile, the Local Authority has installed relevant signage and traffic calming measures at key locations throughout North Clare to improve overall traffic.
Working on a cross-directorate basis, Alan Farrell, Jason Murphy and John O’Malley, Directors of Service for Physical Development, North Clare and Tourism Development in Clare County Council, stated:
“This clockwise route, which has evolved from an extensive consultation process involving Elected Members, the local community, businesses and other key stakeholders, will help to improve traffic flow across the Burren, and it will play a crucial role in enhancing visitor experiences and promoting all local destinations and attractions, including those located along the R480.”
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