Centenary ‘Bloomsday’ in Madrid

This Bloomsday in Madrid, Tourism Ireland celebrated  the centenary of Ulysses, with  events taking place throughout the day. The Lord Mayor of Dublin, Alison Gilliland, joined Tourism Ireland in the Spanish capital to highlight Dublin and our rich literary heritage.

Pictured are Susan Bolger, Tourism Ireland; HE Frank Smyth, Ambassador of Ireland to Spain; Lord Mayor of Dublin, Alison Gilliland; and Monica MacLaverty, Tourism Ireland.

James Joyce's celebrated Ulysses was first published as a complete novel in February 1922. One hundred years later, Tourism Ireland is taking every opportunity to shine a spotlight on "Ulysses100" in its promotional activity in Spain and in other key markets for tourism around the world. The organisation’s aim is to encourage potential visitors to come and follow in the footsteps of Leopold Bloom, to discover Dublin and the home of Ulysses.

Last Thursday's programme was organised in collaboration with Soy de la Cuesta (an association representing the origins of Cuesta de Moyano, the site of Madrid’s book market), the Embassy of Ireland in Spain, Ateneo de Madrid and Barrio de las Letras. It included a special Bloomsday Breakfast attended by around 30 top Spanish journalists and influencers, who heard all about Joyce’s masterpiece and how 2022 marks 100 years since its publication. 

Susan Bolger, Tourism Ireland’s Manager in Spain, said: "Tourism Ireland is delighted to welcome the Lord Mayor of Dublin, Alison Gilliland, to Madrid on Bloomsday as we celebrate the centenary of Joyce’s Ulysses and highlight Dublin and our rich literary heritage. We will continue to highlight Ulysses 100 here in Spain and in other key markets around the world – particularly to our important ‘culturally curious’ audience. Our aim is to encourage potential visitors to come and follow in the footsteps of Leopold Bloom, to discover Dublin and the home of Ulysses."