BWG to Supply Four Star
Four Star Pizza has partnered with BWG Foodservice in a multimillion euro deal over the next five years for the exclusive supply of all food ingredients to the Irish-owned pizza group.
The new contract will see BWG Foodservice deliver an end-to-end supply solution across all categories spanning fresh food, ambient grocery, chilled and frozen products, packaging and other catering supplies.
Four Star Pizza currently operates 56 stores on the island of Ireland but recently announced plans to increase that number to more than 100 over the next three years.
A key element of the contract was BWG’s ability to supply premium, island of Ireland-sourced produce across Four Star Pizza’s nationwide network and be a single-source solution for their needs. As part of the partnership, BWG Foodservice will provide enhanced, value-added services to Four Star Pizza through the provision of category management resources, operations support and fresh-food advisory services.
Colin Hughes, CEO, Four Star Pizza added:
“We have big ambitions and a strategy in place to continue growing our successful network of outlets across the island of Ireland, with a target of 45 new stores by 2025. We needed a partner that could match our ambitions and support us on every step of our journey. Securing local supply chain continuity amid the current challenges faced by the sector was a key aspect of the contract award, and we are confident BWG Foodservice will help us deliver this."
Four Star Pizza benefitted from an increase in takeaway activity amongst consumers as a result of the Covid-19 pandemic and has managed to successfully retain this expanded market. 2021 was a record year for the pizza chain with a year-on-year sales increase of 21.5%, driven largely by online orders via the company’s own channels and its "Rewards" loyalty programme, which now boasts more than 300,000 members.