Barcelona Calling

Fáilte Ireland, in partnership with Tourism Ireland, joined 36 leading business event suppliers at the high-profile IBTM World event in Barcelona.

IBTM World is one of the largest trade shows in Europe for the global meetings, conference and events travel industry. At the event, the business event suppliers - including hotels, venues and destination management companies - have the opportunity to meet with 15,000 industry professionals over the three days. The show facilitates one-to-one appointments, workshops, group presentations and educational opportunities.  

Fáilte Ireland has already secured 360 international business events worth €160m for future years. The National Tourism Development Authority, in partnership with Tourism Ireland, will aim to drive these numbers even higher while exhibiting at IBTM World in Barcelona. 

A total of 1,146 appointments were prescheduled with the agencies and suppliers. International buyers visiting the Ireland stand also tasted Irish food courtesy of Irish chef Andrew Rudd.

Fáilte Ireland’s Head of Commercial Development Paul Mockler said:

“Under the ‘Meet in Ireland’ brand, Fáilte Ireland will bring together Tourism Ireland, Tourism Northern Ireland and 36 of the top business events suppliers from the island all under one roof.  IBTM World provides invaluable business and networking opportunities for these companies.”

David Boyce, Tourism Ireland’s Head of Business Events, said: 

“Tourism Ireland is delighted to join with Fáilte Ireland and Tourism Northern Ireland to promote the Island of Ireland as a world class business events destination. Events like this allow us to showcase the destination to hundreds of buyers over three days.”