B2B Roadshow

More than 140 tourism businesses will be given the opportunity to promote their offerings across four locations this week as part of Fáilte Ireland’s business-to-business (B2B) roadshow ahead of the 2024 season.

The roadshow got underway in The Alex Hotel, Dublin, with 40 suppliers from across the city and county provided with the opportunity to showcase their business to 22 Irish-based tour operators. The roadshow continues into Ireland’s Hidden Heartlands and the Wild Atlantic Way before finishing up in Ireland’s Ancient East.

Irish-based incoming tour operators play a vital role in delivering increasing international visitor numbers, contributing valuable export earnings into the national economy and sustaining jobs in all regions across the country. This B2B roadshow will further increase product knowledge and grow sales opportunities, which is worth over €800 million to the Irish economy annually.

As part of the roadshow, tour operators will also visit some of Ireland’s attractions, including the Tullamore Dew Distillery, Birr Castle Demesne and King John’s Castle.