Ashford, Ballyfin in Marrakesh
Ashford Castle and Ballyfin Demesne joined Tourism Ireland at the PURE Life Experiences in Marrakesh.
Experiential tourism invites travellers to immerse themselves in authentic and meaningful experiences when visiting a destination, connecting more deeply with the destination’s culture and people.
The three-day event was attended by international luxury travel buyers and tour operators, as well as travel journalists representing major international publications such as Condé Nast Traveler and Travel + Leisure.
David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: "PURE Life Experiences was an excellent platform to showcase Ireland as a superb destination for luxury and experiential travel."
Pictured are Jennifer O'Higgins, Tourism Ireland; Niall Rochford, Ashford Castle; Sheila King, Ballyfin Demesne; and Shane Brett, Ashford Castle.
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