Are We There Yet?
Fáilte Ireland and Virgin Media One television have teamed up for a new six-part travel series, "Are We There Yet?", seeking out the best day trips and holidays to encourage domestic holidays throughout the country this year.
The series is hosted by husband-and-wife team Jon Slattery and Ciara Whelan from The Holiday Show, who will be accompanied by their three daughters. Narrated by actress Pauline McGlynn, the show will air every Sunday for six weeks at 6pm on Virgin Media One.
"Are We There Yet?" builds on Fáilte Ireland’s current "Keep Discovering" domestic marketing campaign. Each 30-minute programme will showcase five counties across Ireland, which includes Donegal, Limerick, Dublin, Kildare and Waterford.
Niall Tracey, Director of Marketing at Fáilte Ireland, said:
"The ‘Are We There Yet?’ series is a collaboration with Virgin Media to encourage families to take breaks at home this year. The domestic market will be key to the recovery of the sector this year, and Fáilte Ireland is continuing to drive domestic demand as it plans a doubling of the domestic marketing investment to drive short breaks year-round through its Keep Discovering advertising campaign. The show complements the campaign perfectly and will showcase destinations and tourism businesses across Ireland that appeal to all and will remind more Irish people to discover the joy of holidaying at home."