Alice Leads Irish at WTM

Alice Mansergh leads a strong Irish delegation to the World Travel Market in London this week as Chief Executive Designate of Tourism Ireland. 

Alice has been Managing Director, Google Customer Solutions, UK & Ireland, and Corporate Reputation Lead for Google’s EMEA HQ, based in Dublin.

She formally takes up her new role with Tourism Ireland next month but has already been active at travel and tourism events in Ireland and overseas.

A skilled communicator and partner to public and private enterprises, Alice has wide experience working with travel industry partners and has served on the board of Fáilte Ireland for the past five years.

Tourism Ireland is mounting a significant presence at World Travel Market (WTM), with around 75 tourism companies from the island of Ireland on its stand – from premium hotels, whiskey distilleries and jaunting car tours to visitor activities and hidden gems of heritage. Over the coming days, around 2,800 meetings will be conducted on the Ireland stand, delivering overseas tourism business for Ireland next year worth millions of euro.

WTM marks the beginning of the promotional drive overseas for 2024. It’s the largest B2B event in the global travel and tourism calendar.

Tourism Ireland brings a sensory burst of nature to WTM this year, with a spectacular wildflower installation and an interactive area to listen to the sounds of nature on its stand. The installation consists entirely of Irish planting and has been designed by Worm, a floral design studio in East London which is owned by two Irish women. Visitors to the stand can also enjoy the “sounds of Ireland” – they will be able to don headphones to listen to the soothing sounds of the sea, our forests, cosy pubs and the spoken word from some of our best-loved poets.