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Tourism Ireland is sponsoring Channel 4’s comedy, "Derry Girls", which returned to screens this week for the third and final series.

The sponsorship involves Tourism Ireland "idents" (short video snippets) running immediately before, during and after each episode. The various short videos will highlight the historic walled city of Derry, Mussenden Temple, the Giant’s Causeway, Culdaff Beach, Mount Errigal and Slieve League. The sponsorship also involves inclusion in Channel 4’s advance promotional activity and social media campaign.

Tourism Ireland wanted to find an authentic way to connect with viewers, so the short videos have been created with the show’s humour very much in mind and have adopted the style of a school project, filmed using a 1990’s camcorder and voiced by two "classmates" of the main Derry Girls characters.

With Rory McElroy and Shane Lowry finishing 2nd and 3rd in The Masters, Tourism Ireland launched a new golf campaign in the United States over the weekend. It featured a new 30-second ad which has been airing to a huge audience across the US on the NBC Golf Channel. 

The ad will also air in the United States around other Major championships this year, including the PGA Championship, the US Open and The Open, as well as around the Presidents Cup. In total, the Ireland golf ad will deliver almost 18 million household impressions (opportunities to see) in the US this year. Tourism Ireland is reminding golfers about our fantastic golf courses where our champions – including Rory McIlroy and Shane Lowry, who finished second and joint-third at this weekend’s Masters – honed and perfected their skills.

Marian Murnane, Accommodation Manager at the Armada Hotel, Spanish Point, Co. Clare, has been elected as President of the Irish Accommodation Services Institute.

She received her chain of office from outgoing President Ines Guerra at a Gala Dinner which followed the IASI Conference in the Carlton Hotel, Dublin Airport.

At an awards ceremony held during the event, the five star Dromoland Castle Hotel, Co. Clare, four star Armada Hotel and three star Hendricks Hotel, Smithfield, Dublin were presented with Supreme Awards for Accommodation Management. They were among more than 160 hotels which competed for awards, all of which were inspected by a team of assessors.

Marian Murnane described her predecessor Ines as "a force of nature" who had significantly added to the scope and influence of IASI during her terms of office. Ines received a standing ovation from her colleagues, guests and members of her family who had travelled from Spain for the occasion.

Merit, Silver and Gold Awards were presented to hotels which had met challenging quality criteria in the competition.

Fáilte Ireland and Virgin Media One television have teamed up for a new six-part travel series, "Are We There Yet?", seeking out the best day trips and holidays to encourage domestic holidays throughout the country this year.

The series is hosted by husband-and-wife team Jon Slattery and Ciara Whelan from The Holiday Show, who will be accompanied by their three daughters. Narrated by actress Pauline McGlynn, the show will air every Sunday for six weeks at 6pm on Virgin Media One.

"Are We There Yet?" builds on Fáilte Ireland’s current "Keep Discovering" domestic marketing campaign. Each 30-minute programme will showcase five counties across Ireland, which includes Donegal, Limerick, Dublin, Kildare and Waterford.

Niall Tracey, Director of Marketing at Fáilte Ireland, said: