The chief executive of Fáilte Ireland says that domestic tourism is at a "low ebb" due to the Covid-19 pandemic but stressed the need for the sector to spearhead a recovery once the crisis has passed.
Writing in the 2019 Fáilte Ireland annual report, Paul Kelly said it "is not just a review of last year, it looks back on what seems now like another era".
"This report is written at a low ebb, after a high point," he said.
'It is written too with determination to restart our industry, to ensure our well-trained people have a future in an Irish tourism industry characterised by old values of hospitality and new ideas of innovation."
That high point was 2019, with the report showing 9.7m overseas tourists in addition to domestic trips in 2019, an increase in the number of people employed in the sector and the highest ever number of foreign tourists here.