34,000 Seek Clare Holiday

A digital tourism marketing campaign offering a five day getaway break to County Clare has attracted more than 34,000 entries from across the United States and Canada.

"Epic Trip" winners Peggy and Daniel Haukup from Wichita, Kansas, USA, pictured on their arrival to Clare with Melanie Lennon, Sales & Marketing Manager, Cliffs of Moher Experience, at the Falls Hotel in Ennistymon, County Clare. 

Hosted by the Cliffs of Moher Experience and supported by Tourism Ireland, Aer Lingus and Clare tourism operators, the "Epic Trip" competition targeted the North American market and reached an audience of 3.4 million people via Cliffs of Moher Experience social media channels.

The winning couple, Peggy and Daniel Haukup from Wichita in Kansas, arrived in Ireland this week. Their prize includes Aer Lingus direct scheduled return flights from the USA with AVIS car hire and a five-night stay in County Clare with attractions and activities included.

“The success of this digital marketing campaign is the result of a collaborative effort involving Aer Lingus and Tourism Ireland and is evidence that an inter-agency digital marketing campaign can be very effective at capturing a wider audience,” said Geraldine Enright, Director of the Cliffs of Moher Experience.

“The campaign is funded by Tourism Ireland through the Industry Market Access Programme (IMAP), which has been established to support the tourism industry on the island of Ireland to recover swiftly from the effects of the Covid-19 pandemic,” she explained. “The Programme has a particular focus on supporting sales-focused activities in key overseas markets such as the North American market, which our campaign specifically targeted.”