Fáilte Ireland is hosting a group of international golfing media from the UK, Germany, Sweden, Denmark, France and Italy with a combined reach of one million ahead of the Horizon Irish Open, which takes place at Mount Juliet Golf Club from 30th June to 3rd July 2022.
Organised by Fáilte Ireland and Tourism Ireland, the journalists are in Ireland to play some of Ireland’s top golf courses in Ireland’s Ancient East. The group played at The European Club, Brittas Bay, Co Wicklow; the Rosslare golf links in County Wexford; and Mount Juliet golf course in County Kilkenny.
Explaining the importance of such media trips, Emma Woods, Head of Marketing Communications with Fáilte Ireland, said:
"Golf plays a significant part in Irish tourism, and we welcome the opportunity to showcase some of Ireland’s Ancient East’s top courses to these international media. We know we can provide world class golfing and fantastic holiday experiences to our international visitors with more than 400 golf courses throughout Ireland, with some of our spectacular scenic landscapes.
"It’s also important to note that golfing visitors are high yielding, spending over three times the general leisure visitor when on holiday in Ireland. Of that spend, only 11% is on tee times, with the rest of the spend being on non-golf activities such as accommodation, hospitality, transport and other services, meaning a wide range of supporting sectors benefit from golf tourism."
Pre-coronavirus golf tourism generated more than €300million in revenue for the Irish economy and 1.6 million bed nights every year, making it extremely valuable to the economy.