$1m Promo for Shannon

Tourism Ireland has launched a targeted multi-media autumn campaign to boost late-season travel to Ireland from around the world. The September to December period usually yields as much as 30% of Ireland’s annual overseas tourism business.

One of the highlights of Tourism Ireland’s autumn programme of activity is a new $1 million campaign in the United States to promote direct flights to Shannon Airport – with Aer Lingus from Boston and New York and with United from Newark – and to highlight Shannon as the gateway to the Wild Atlantic Way. The campaign features an extensive and targeted programme of both trade and consumer promotions.

Tourism Ireland is also rolling out a new €580,000 campaign to promote Donegal and Derry in the Great Britain market. The nine-week campaign will reach at least 6.8 million people and includes eye-catching digital ads in London’s Waterloo station, as well as at busy roadside locations in London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh – with the slogan “two unique places, one amazing holiday”.

The autumn campaign is also highlighting the many reasons to come here over the coming months – including festivals and events like the Dublin Theatre Festival, Galway International Oyster and Seafood Festival, Púca Festival, Derry Halloween, Savour Kilkenny Food Festival, Cork Jazz Festival, Wexford Festival Opera and New Year’s Festival (NYF) Dublin.

Niall Gibbons, Chief Executive of Tourism Ireland, said: “Our autumn campaign aims to take advantage of late booking trends around the world as there is still plenty of business to play for this year. Many people are opting for shorter holiday breaks, and we know that autumn is a really good opportunity with several world-class festivals and events happening here."