Lunch offers a great opportunity for food operators prepared to adapt, says Horizons
There is a real opportunity for foodservice operators to grow their lunchtime trade as the definition of lunch broadens and consumers become more adventurous in their choices.
Speaking at the lunch! trade show in London , Emma Read, Horizons director of marketing and business development, told the audience that there was huge opportunity for the lunch market as it begins to blur with the breakfast and snacking sectors and even with evening meals.
'Consumers expect to be able to eat when they want, wherever they happen to be whether it's out shopping, at work, travelling or in a garden centre. Lunch is extending beyond its traditional times ? it could now be anything from mid morning to late afternoon. Operators need to be prepared for this and adapt', she said.
'There are also new, innovative chains offering a much wider choice of lunchtime dishes - how much longer can the humble sandwich be our lunch of choice when you can buy fantastically healthy salads, noodle pots and a vast array of other foods-to-go?'