Fáilte Ireland’s Dublin team held a Breakfast Briefing with Dublin tourism businesses on how use food to boost their brand, popularity, and sales.
Entitled ‘Let's Talk Food’ the event was specifically tailored for businesses responsible for marketing their food offering.
Dublin’s food scene is currently having a ‘movement’ and every country in the world with a tourism offering is trying to use their food as a way to make them stand out.
The briefing covered:
Telling ‘Dublin’s Food Story’
Making your food message stand out
Resources to help promote your food better
Food and social media – a match made in heaven!
The best channels to get your food message out
Businesses that do a great job driving sales through food
Speaking about the event, Helen McDaid Manager Destination Dublin said:
“Dublin has undergone a food revolution in recent years but there is still some work to do on changing long held, but unflattering, international perceptions of Irish food. The most effective way to do this is to make sure businesses are marketing and selling their food in a way that resonates with visitors.
There are three further upcoming briefings taking place in the coming months:
The 140 Characters of Opportunity – Twitter September 24
Seven Steps to Sales Success October 29
Next Generation Guest Intelligence November 26