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Most Covid Restrictions to End
Ryanair Ramps Up Summer Schedule
Extra Holiday Will Help Hospitality
NI Visitors Flock South

Hospitality Survives Traumatic Year

The Irish Hospitality industry begins 2022 as it did 2021- in a state of uncertainty.
While Covid-19 case numbers are soaring, there is nevertheless a hope that the Omicron variant will soon peak and that a gradual decline in infections will beginTI group later this month.
No additional restrictions have been signalled by the Government, but it has nevertheless left the door open for additional controls if the situation deteriorates.
Significantly however, the sector has survived the many traumas of 2021 without imploding. Business failures have been relatively few and the feared collapse of hotel, bars and restaurants has not happened. Survival is principally due to a range of Government supports for both employers and employees which has kept employees on the books and enterprises intact.
There are indications of pent-up demand when, and if, normality returns and already the demand for staff exceeds supply. The greatest challenge facing employers, therefore, is in recruiting talent and retaining staff in light of enhanced competition from other sectors.
Says Micheline Corr of ‘The Firm’:
The past weeks have put huge pressure on hospitality managers, and business are struggling. I took many calls from distressed owners looking for staff over the last few weeks. The disruption of the Covid-19 pandemic has provided all of us the chance to re-evaluate work and its place in our lives; this reflection has led to many resignations and movements across the entire labour market. Hospitality trained candidates are making very considered decisions about who they work for and how, when and where they work. I am delighted to be working with listening companies who are paying attention to the needs and wants of potential talent beyond career opportunity and salary.
Moving into the first weeks of the New Year, we are exceptionally busy hiring hotel and catering managers, and we have a large demand for HR professionals.

Pent-up demand is also evident in international travel, and Tourism Ireland has already begun marketing Ireland as a destination of choice in 2022.
Its ‘Green Button’ campaign is now under way and will reach 46 million people across Britain and millions more in other markets. In Britain it is an extensive, multi-channel campaign which is highlighting Ireland as a fantastic destination for a short break or holiday.
Restaurant owners however continue to worry. Operators wonder how and when they will get to reopen, and how they will repay the bills they have accrued in the meantime such as delayed tax payments.
‘At the end of the first quarter of 2022 and into the second quarter – that’s the danger period for liquidations,' says Adrian Cummins, Chief Executive of the Restaurants Association of Ireland.
‘We need a long-term plan for the sector. And we also need to talk about the warehousing of debt, such as taxes. Does there need to be a write-down of this by the Government? We need to talk about it.’

Pictured are Tourism Ireland CEO Niall Gibbons, Tourism Minister Catherine Martin and Tourism Ireland Chairman Christopher Brooke



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