Galway based, Aró Digital Strategy Company is a global leader in Digital Marketing, Direct Booking Software and Creative Website Design for luxury Hotels and Resorts for over
23 years. Aró Digital Strateg has now announced a new Collaborative Research Programme with NUI Galway’s Insight Centre for Data Analytics. The strategic aim of this collaboration is the creation of a Digital Software Strategy which will revolutionise the way in which today’s digital experiences drive direct channel growth for luxury hotel brands. This collaborative research programme will yield a product which Aró Digital Strategy will develop for luxury hotels worldwide, to enable them to optimise and streamline their direct booking business within the business. It will allow Aró Digital Strategy Hotel clients to acquire, engage convert and retain customers.
Together with NUI Galway’s Insight Centre for Data Analytics, Aró Digital Strategy will lead the building of the most comprehensive and integrated platform available to luxury hotel clients today. A product powered by Artificial Intelligence and machine learning to drive actionable insights and automation in optimising digital experience growth. Aró Digital Strategy are responding to their worldwide portfolio of hotel clients with a digital strategy product which will yield over 50% growth in direct bookings and reduced costs for Hotels. A much needed resource for business resilience within the luxury hotel sector worldwide in light of the impact of this historic pandemic.
This new Collaborative Research Programme led by Aró Digital Strategy in association with NUI Galway will be piloted on 12 of Ireland’s Leading luxury 4 and 5 star hotels and 2 international resorts. It is a direct output of Aró Digital Strategy’s €2m investment in a Research and Development Unit at its Galway Headquarters. As a result Aró Digital Strategy are expanding and announce recruitment of 12 key senior roles at the company in 2021 with a further 30 forecast by 2026.
“Through Aró’s partnership with NUI Galway’s Insights Centre we’re creating a business and profound data analytics combination that, when applied with our teams thought leadership, our luxury hotel client requirements along with our software product building expertise, we’re ultimately looking to bring about transformative innovation and change to the entire product portfolio at Aró and luxury hotels worldwide,” says Triona Mac Giolla Rí, Director and co-founder of Aró Digital Strategy.
“For 23 years, at Aró Digital Strategy, we place strong emphasis on driving a client service mindset and high touch service excellence. The collaboration with NUIG and its Insight Centre, together with the benefit of actionable Artificial Intelligence will permit us to deepen our commitment to service excellence for clients and we will redefine what high touch engagement means to our Luxury hotel clients”, Triona Mac Giolla Rí went onto say.