Tourism Ireland has launched a new €3.5 million promotional campaign to build anticipation for holidays in Ireland this summer.
Niall Gibbons, Chief Executive of Tourism Ireland, said: “We are delighted to unveil our new campaign, ‘Let’s get back to Ireland’, which will help build anticipation for trips to Ireland this summer, among holidaymakers in our key overseas markets.
The recent announcement about the re-opening of international travel to Ireland on 19 July is excellent news for everyone working in the tourism and hospitality sector here. Tourism Ireland has been actively planning for this restart and is now ready to roll out a significant promotional kick-start campaign to entice and welcome back overseas visitors.
Phase one involves a major digital video campaign, which goes live from today (. Called ‘Let’s get back to Ireland’, the online video will build anticipation for holidays in Ireland this summer. It will be promoted via online video platforms (including YouTube), on social media, mobile devices, as well as on Connected TV (television that can stream digital content), in nine different markets: Great Britain, the United States, Germany, France, Spain, Italy, the Netherlands, the Nordic countries and Switzerland. To view the film, click here.
Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media, Catherine Martin TD, said: “I am delighted to officially launch Tourism Ireland’s new €3.5 million campaign ‘Let’s get back to Ireland’, which goes live from today. There is now cause for great optimism within the tourism and hospitality sector, as the rollout of the vaccination programme gathers pace. July 19th marks the return of international travel, which is a further significant step along the road to recovery. Combined with today’s reopening of outdoor dining, alongside the already opened accommodation sector, there is a sense of relief and excitement for business owners, staff and their guests.
“Tourism Ireland has an impeccable track record in overseas marketing and I look forward to continuing to engage with the agency in the weeks and months ahead, as momentum behind this new campaign builds even more. I join the sector in extending a warm welcome to tourists planning a visit to the island of Ireland and I’m excited visitors can once again experience our stunning landscapes, hospitality, friendly locals and abundance of history, heritage, culture and great outdoors in the near future.”