Ireland can be a leader in a changed tourism market following the Covid 19 pandemic, Pól O’Conghaile, travel editor of the ‘Irish Independent’ said yesterday.
He was speaking at a webinar held by the Irish Hospitality Institute as part of ‘Hospitality and Tourism Professionals Day’.
Pól said that trending attributes for destinations in the wake of the travel restrictions included a re-set of the tourism offering, safety, experience and sustainability.
Ireland, he said is well placed to capitalise on these trends. The industry has an opportunity to re-imagine its offering and to emphasise new aspects of Ireland’s appeal. Ireland has also enhanced its reputation as a safe destination. As travellers look for new experiences, ‘the wilderness is the new wellness’, offering countries like Ireland an opportunity to promote the countryside, walking and cycling trails and locations ‘away from crowds’. While this trend will not help cities, he said, it will benefit rural Ireland.
Internationally, he predicted a rising demand for self-catering accommodation and ‘small blended group’ holidays.