Drinks Ireland has launched a new campaign called "Reopening with Respect", the purpose of which is to encourage consumers to act respectfully when they return to pubs, ba
rs and restaurants.
The campaign aims to support the work being done by the Government and relevant agencies, including Fáilte Ireland, that are introducing new guidelines and safety measures across the hospitality sector.
The "Reopening with Respect" campaign will encourage consumers to respect the guidelines set out by individual venues upon reopening, asking them to respect staff by being patient and cooperative, and to respect each other, to ensure that everyone is kept safe.
"Reopening with Respect" will be digitally led at first, with a campaign toolkit available to drinks brands and the on-trade sector.
Both the Vintners Federation of Ireland (VFI) and the Licensed Vintners Association (LVA) have endorsed the campaign.
Drinks Ireland director Patricia Callan stated, "Our new 'Reopening with Respect' campaign will highlight how we all have our part to play to ensure our favourite venues remain safe and enjoyable for all. Through simple, friendly, identifiable and welcoming language and visuals we are asking the consumer to respect the guidelines, respect the staff and respect each other, and most importantly to #BeSound."
VFI chief executive Padraig Cribben commented, "We welcome the new 'Reopening with Respect' campaign from Drinks Ireland, which can be used and adapted by companies in the hospitality sector to get the message out there. We believe it's an important campaign on top of work being done by the hospitality sector and at an individual pub level."
LVA CEO Donall O'Keeffe added, "By following the clear guidance of respect the guidelines, respect the staff and respect each other, we can certainly make the re-opening of these venues smoother for everyone."