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Brand Building with Video
Fáilte Ireland Business Hub supports industry
'Be a Great Employer' says top restaurateur
Awards for Foodservice Suppliers

Wexford plans 'Staycation' drive

Wexford plans to lead the way in attracting home holidaymakers this year.

'The Sunny South East'  is preparing  a marketing campaign themed “Co Wexford is Open”. The idea is among several proposals sent this week to Heather Humphreys, the hookheadMinister for Business, by  Wexford Chamber.

The 'Reviving Wexford' report assesses the county’s options for renewal under several headings. Tourism is presented as a prime opportunity to attract business during the ongoing pandemic, given the likelihood of there being pent-up demand from lockdown-weary domestic tourists from nearby Dublin.

 

“Co Wexford should invest heavily in tourism and and promote itself as the number one destination to attract domestic tourists,” wrote the chamber. It added that a campaign such as “Co Wexford is Open” could secure it an advantage over other areas.
 
It is envisaged that the campaign could include input from the Chamber, Wexford County Council and tourism promotion group, Visit Wexford. Up to 400 local businesses will be invited by the chamber onto a Zoom call next week, at which the plan will be among the items discussed.
 
 

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