Tourism Ireland in Spain unveiled its key themes for 2020, at an event in Madrid attended by over 60 travel and lifestyle journalists – including representatives of Condé Nast Traveller, National Geographic, El Mundo and 5 Días – as well as popular bloggers and social influencers.
Pictured are Joanne Murphy Tourism Ireland; Hal McElroy, Trident Hotel; Barbara Wood, Tourism Ireland; and Ciaran Fitzgerald, Blue Haven Hotel and representing the Kinsale Good Food Circle, at Tourism Ireland’s media event in Madrid.
Partners from the island of Ireland were in attendance, helping to really bring the destination to life. They included Taste & Tour NI – showcasing produce like Young Buck cheese, Ispini charcuterie and Abernethy Butter; and the Kinsale Food Circle, showcasing Blacks of Kinsale Gin, Kinsale Mead and Koko Chocolates. Kinsale and Cork is the area of Ireland with which Tourism Ireland in Spain is ‘twinned’ for 2020.
“In 2019, we welcomed around 443,000 Spanish arrivals to Ireland,” said Barbara Wood, Tourism Ireland’s Manager Spain. “Tourism Ireland will undertake an extensive programme of promotional activity once again in 2020, to continue to grow tourism numbers to the island of Ireland. Our ‘Fill Your Heart With Ireland’ campaign is now live – targeting Spanish travellers on popular video websites and social platforms. We are also rolling out a number of co-operative campaigns with key partners like Aer Lingus, Ryanair, Iberia Express and Logitravel.”
Tourism Ireland is rolling out a busy and targeted programme of activity in Spain, to continue to grow Spanish visitor numbers. The organisation is placing a greater focus on driving growth to less visited attractions and locations, as well as on driving business in the off-peak and shoulder seasons. Around 37% of all Spanish visitors to Ireland arrive in the off-season months (Q1 and Q4) – a real opportunity to win business at a time when there is capacity in accommodation and other tourism facilities.