Twenty-nine tourism companies from Ireland travelled to Offenbach, near Frankfurt, this week to take part in a B2B workshop and networking event with leading German tour
operators. The event was organised by Tourism Ireland, in a bid to grow visitor numbers from Germany, our third-largest tourism market, in 2018 and beyond.
Pictured are Patrick Diamond, Irish National Stud & Gardens; Petra Schickling, Abbey Group; Svenja Bassen, JacTravel; Denise Quinn, Tourism Ireland; Úna Young, Select Hotels of Ireland; Zoë Redmond, Tourism Ireland; and Bernadette O' Carroll, Irish Welcome Tours.
The delegation from Ireland – which included hotels and B&Bs, visitor attractions, coach operators and destination management companies – met with German, Swiss and Austrian tour operators, in a bid to convince the influential travel professionals in attendance to include the island of Ireland in their holiday programmes for 2018. Given that travel agents and tour operators continue to be an important booking channel for German holidaymakers, a key element of Tourism Ireland’s strategy is to work closely with the travel trade – both online and offline – in Germany.