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Tourism Articles

'Thrones' goodies for Spanish fans

 To complement the global campaign and to celebrate the launch of season 7of 'Game of Thrones', Tourism Ireland in Spain rolled out a fun promotion this week –

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 targeting social media influencers and GoT ‘superfans’ who have a combined audience of over 4 million.
 Special Game of Thrones packs were sent to the influencers; these included a personalised letter and gift, a Game of Thrones Passport and even a Tourism Ireland sheep on the Iron Throne (which ensured photos were subsequently shared!), as well as a video and lots of information about the filming locations around Northern Ireland. The objective was to get the influencers to share the contents of their Game of Thrones pack with their followers – and to convince those followers to come and visit the real-life filming locations. Designed to bring a smile to the faces of the recipients, the packs have been getting a great response, including from Spanish film director Santiago Segura, who shared a photo with his 3.3 million followers on Twitter.
 
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French agency promo

Tourism Ireland in France has joined forces with SelecTour, the largest travel agency network in France. The campaign, designed to highlight individual and group travel to the 

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island of Ireland this year, will reach about 400,000 French travellers who book their holidays overseas with SelecTour.
 The campaign involves digital screens and in-store displays promoting Ireland in some 850 travel agencies across France, all members of SelecTour. Attractive offers from a range of French travel companies – including Gaeland Aisling, TUI, Vacances Transat, Plein Vent and Visit Europe – are being highlighted.
 Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “France is one of our top four markets for tourism to the island of Ireland and we have seen further growth in French visitor numbers so far again this year, with the most recent CSO figures for March to May showing an increase of +3.3% – an extra 5,000 French visitors compared with the same three-month period last year. Working with the influential French travel trade is an important element of our annual promotional programme, so we are delighted to partner with SelecTour this month, to continue to grow French visitor numbers to the island of Ireland in 2017.”
 

Tourism up despite British decline

The number of overseas visitors to Ireland grew by 3% in January-May this year despite a 6% fall-off in arrivals from Britain.
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Strong growth from North America was the main driver of the growth.

Tourism Ireland ceo Niall Gibbons said:
 
“As anticipated, the currency challenge for Irish tourism is very real and the drop in British visitor numbers (-6.8%) for the January to May period reflects that. The decline in the value of sterling has made holidays and short breaks here more expensive for British visitors; and economic uncertainty is undoubtedly making British travellers more cautious about their discretionary spending. This is impacting on travel to Ireland. Therefore, competitiveness and the value for money message are more important than ever in Britain right now. Tourism Ireland is placing a greater focus on our ‘culturally curious’ audience, who are less impacted by currency fluctuations. We are also undertaking an expanded partnership programme with airlines, ferry operators and tour operators, communicating a strong price-led message. We continue to monitor developments around Brexit closely, to better understand and plan for its implications.”
 Commenting on overall figures  Niall Gibbons, CEO of Tourism Ireland, said:
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The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.

  

Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”

 

 

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