Tourism Articles

Ireland targets Cultural Britons

Tourism Ireland is to redouble efforts to attract so-called ‘culturally curious’ travellers to the country, in part because they are less affected by currency fluctuations that other tourists.
 visitors216It will also launch a major campaign to co-incide with the release of 'Star Wars- The Lasrt Jedi' later this year.
In its mid-year review published on Wednesday, the agency said
 Ireland recorded its best-ever first-half performance in terms of visitor numbers from mainland Europe, up nearly 6 per cent versus the same period a year earlier.
In addition, visitor numbers from North America climbed 21 .6 per cent in the first half with Australia and developing markets up 20.6 per cent.
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 Cork’s Wild Atlantic Way has made the cover of an Italian magazine which has about 20,000 readers . A major 26-page article all about Ireland, and in particular our 


lighthouses, features in the summer edition of Mototurismo magazine, a special interest publication which features itineraries and touring suggestions for motorbikers. The cover image is of Galley Head Lighthouse near Rosscarbery.
Tourism Ireland in Milan, in conjunction with Fáilte Ireland, invited journalists Marco Ghezzi and Claudio Vismara, from Mototurismo, to visit earlier this year. The resulting, extensive article features lots of great photos of places like Hook Lighthouse, Mizen Head, the Beara Peninsula, Timoleague Abbey, Portmagee and Skellig Michael.
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Donegal stars in National Geographic

  A 20-page glossy supplement all about Donegal is being circulated with the September edition of National Geographic Traveller magazine in the UK, which has almost 43,000 readers.
 dgalgeo0817Niall Gibbons, CEO of Tourism Ireland, said, said: “The 20-page supplement on Donegal in the September edition of National Geographic Traveller magazine is truly invaluable publicity – showcasing the spectacular Donegal landscape to thousands of potential British holidaymakers and positioning Donegal as a highly desirable place to visit.”


The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.


Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”



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