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Tourism Articles

Metro crowds see Irish promo

Millions of French commuters are seeing ads for Ireland on large posters as they pass through the metro stations of Paris. Tourism Ireland in Paris has teamed up with 

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French airline Transavia (the low cost airline owned by the Air France-KLM group) to highlight holidays and short breaks in Ireland for 2017.
 
The campaign with Transavia includes some 340 poster ads in almost 200 metro stations, highlighting great value fares to Dublin from Paris, which are grabbing the attention of commuters with a beautiful image of the Cliffs of Moher – and reminding them why they should put Ireland on their holiday wish-list for 2017. It also includes online ads on popular travel websites, as well as a strong push by Transavia via its website, e-newsletter and social channels.
 
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Skellig in 'Star Wars' trailer

A  ‘teaser’ trailer for the upcoming 'Star Wars – The Last Jedi' has just been released and it features spectacular footage of Skellig Michael.
 skellig0417The trailer was released in Orlando, Florida at the 2017 edition of Star Wars Celebration, the annual fan convention described as the ‘ultimate fan experience’, which attracts Star Wars devotees from around the world. Tourism Ireland, together with three Irish tourism partners, is attending the four-day convention – which is another opportunity for Tourism Ireland to maximise the Star Wars connection with Ireland and promote the Wild Atlantic Way.
 
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Tourist Toolkit for Ancient East

Fáilte Ireland has  published a toolkit for tourism stakeholders and operators within the Ireland’s Ancient East region to provide guidance on what works best when attractin

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g visitors. Ireland’s Ancient East – A Toolkit for Storytelling Interpretation seeks to assist attraction managers, tourism businesses, accommodation providers, local authorities, planners and designers to find their best stories and tell them in an engaging way for visitors.
 
Speaking today, Minister of State for Tourism, Patrick O’Donovan said:
 
“Bringing history alive is at the core of Ireland’s Ancient East. I am particularly pleased to see that Fáilte Ireland has captured best practice in the region to share with everybody and assist them to create greater impact in their offering.  
 
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The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.

  

Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”

 

 

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