Tourism

Tourism Articles

Neeson's Tourism Role

Liam Neeson is wishing the world a Happy St Patrick’s Day in a new Tourism Ireland campaign. Tourism Ireland today launched a new 60-second film featuring the voice of Liam Neeson to encourage prospective holidaymakers from around the world to visit Ireland this year. The film includes footage shot around Ireland, interwoven with images from Tourism Ireland’s Global Greening initiative, which sees famous landmarks and iconic sites illuminated in green each year to celebrate St Patrick’s Day. Liam Neeson and Tourism Ireland are putting a call out to anyone with a love of, or interest in, Ireland to #GoGreen4PatricksDay – by watching and sharing the film – and then to come and experience all that the island of Ireland has to offer. The film will be shared by Tourism Ireland with its Facebook fans (almost three million worldwide) and Twitter followers (226,000+) and on its YouTube channel – shining a spotlight on some of the many great things to see and do here. The film will be also distributed to influential international travel and lifestyle media, through an extensive publicity and PR campaign. The aim of the online campaign is to create a clear and distinctive link between the very successful Global Greening initiative and holidays on the island of Ireland.

St. Patrick at House of Lords

Kicking off an extensive programme of St Patrick’s celebrations around the world, Seán Sherlock TD, Minister of State at the Department of Foreign Affairs, hosted a reception sponsored by Tourism Ireland in the House of Lords in London today. The event, celebrating British-Irish relations, was attended by members of the House of Lords and House of Commons, as well as leaders of the Irish community living in London, influential travel trade, business tourism and media contacts. Today’s event in the House of Lords marks the start of a packed week of promotional activity for Tourism Ireland around the world. Tourism Ireland’s St Patrick’s 2015 programme will span Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, India, Brazil and South Africa. Last month, Tourism Ireland announced details of some of the famous attractions and sites around the world which will join its Global Greening initiative this year to mark St Patrick’s Day. From Rome to Rio and from London to Las Vegas, a host of major landmarks and iconic sites around the world will be illuminated in green on 17 March – including the Colosseum, the Sacré-Cœur Basilica in Paris, the Christ the Redeemer statue in Rio de Janeiro and even the Equator Sign and Line in Uganda!

Panti Bliss Promotes Tourism

For the first time in a decade, there was a green Ireland float in the parade of this weekend’s Sydney Gay and Lesbian Mardi Gras. The annual parade took place on Saturday with hundreds of thousands of spectatorslining the parade route.

The float led by o Panti Bliss, celebrated Ireland and its strong connections to Australia. It is supported by Tourism Ireland and the Irish Consulate in Sydney.

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New Paris Tourism Event

The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.

Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”

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