Tourism

Tourism Articles

Strategy to Grow Oz Visitors

Australia offers significant potential for Irish tourism, according to a new Tourism Ireland strategy launched by Minister for Transport, Tourism and Sport, Paschal Donohoe TD.

The new, three-year strategy for growth sets out challenging and ambitious targets which will see the number of Australian visitors to the island of Ireland grow by +20% to almost 220,000 per year by the end of 2017.

Key factors working in our favour to enable this growth include:

- recent strong performance: since 2010, visitors from Australia to the island of Ireland have grown by more than +40%. In 2014, more than 180,000 Australians visited the island of Ireland;

'B' for Barcelona

Irish tourism organisations have joined Tourism Ireland in Spain for this year’s B-Travel fair, the largest holiday show in the Catalonia region of Spain, which takes place in

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Barcelona.

Pictured are Jenny Armstrong, Tourism Ireland (centre), with Oscar Gutiérrez Mecias and Miriam Barrios, both Irland en español.

B-Travel – formerly SITC – attracts more than 200,000 visitors each year, including decision-makers from the English language-teaching (ELT) sector, travel writers, tour operators, travel agents and business tourism buyers, as well as many thousands of holidaymakers looking for ideas and suggestions for their next short break or holiday destination. One of the most affluent parts of Spain, Barcelona and its hinterland are the largest source of all outbound travellers from Spain – and second only to Madrid as a source of Spanish visitors for the island of Ireland.

French Agents in Wicklow

Twenty travel agents working for a French company specialising in group travel called Euro Moselle Loisirs, based in the

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north-eastern region of Lorraine, have been visiting Ireland. They were here on a fact-finding visit, organised by Tourism Ireland in Paris in conjunction with Irish Welcome Tours.

The group is pictured with tour guide Hubert Servignat (second right) at Glendalough monastic site.

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New Paris Tourism Event

The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.

Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”

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