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Tourism Articles

Irish at Game Fair

Tourism and outdoor specialists from the island of Ireland have joined Tourism Ireland at this year’s CLA (Country Land Association) Game Fair, at Harewood House in Leeds, Yorkshire.

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Pictured are Tom Anketell, Duhallow Centre of Angling Excellence; Jarlath Winters, Glenmore Rivers Estate; Lionel Knobs, Lough Agency; and Tony Hayes, Tourism Ireland.

Widely accepted as one of the world’s greatest celebrations of country life and pursuits, around 145,000 visitors attended the three-day event, which provided an excellent platform to promote the island of Ireland, and our superb outdoor activities, to a wide audience of countryside lov

ers.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Events like the CLA Game Fair provide us with a wonderful platform to spread the word about the many great outdoor experiences that British holidaymakers can enjoy right around the island of Ireland.

Ireland has 3m Fans

Tourism Ireland has reached three million fans on Facebook around the world, making it the fourth most popular tourism board on the popular social networking site – after Australia, the United States and Britain.

Social media marketing is a hugely important element of Tourism Ireland’s global promotional programme to highlight the island of Ireland. And the organisation’s ‘social footprint’ is considerable, with more than 50 social media presences in total – including Facebook pages in 15 markets, Twitter, Instagram, Google+, Pinterest and YouTube, as well as Sina Weibo and WeChat in China.

Chinese Smile on Ireland

Four top Chinese journalists are visiting the island of Ireland this week. Carefully selected and invited here by Tourism Ireland, the journalists – whose publi

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cations have a combined circulation of more than 3 million readers – are here to experience at first-hand some of the many things to see and do in Ireland, for features stories they will write when they return home.

Tour guide Min Lin Siew is pictured with Wu Qi, Sanlian Life Weekly; Wang Xin, Tourism Ireland; Wang Yin, Nanfang Weekly; Wang Yuan, Traveler Weekly; and Li Xiaoheng, photographer, in Galway.

A key element of Tourism Ireland’s promotional activity in China, to grow our share of this rapidly-growing tourism market, involves working with the media to generate positive publicity for the island of Ireland.

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New Paris Tourism Event

The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.

Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”

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