Tourism

Tourism Articles

€12m. Autumn Tourism Drive

Minister Paschal Donohoe and Tourism Ireland have launched a €12 million promotional campaign, to boost late-season travel to Ireland from around the world. The

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September to December period usually yields as much as 30% of Ireland’s annual overseas tourism business.

The campaign will highlight the many festivals and events taking place right around the island this autumn – from the Dublin Theatre Festival to the Bram Stoker Festival, Culture Night, the Ulster Bank Belfast International Arts Festival, Wexford Festival Opera, Savour Kilkenny Food Festival, The Outing, Cork Jazz Festival and the Galway International Oyster and Seafood Festival. Tourism Ireland will also continue to highlight Yeats2015 and ID2015 (the year of Irish design) – taking every opportunity to leverage the tourism benefits of these year-long celebrations.

Dutch Travel Workshop

Ireland’s Ancient East and The Gobbins Coastal Path were unveiled to top Dutch tour operators, travel agents and online travel agents, at Tourism Ireland’s annual trade workshop, which took place in Amsterdam this week. Twelve Irish tourism companies, including hotels, visitor attractions and activity providers, as well as representatives of KLM and Aer Lingus, took part in the workshop – meeting and doing business for 2016 with 30 Dutch travel professionals.

Pictured are Dewald Vos and Wayne Jenkins, both Extreme Ireland/Irish Day Tours (left), meeting Dutch travel agents.

Film Highlights WAW Design

Tourism Ireland has launched a new online film, ‘The Nature of Design – The Wild Atlantic Way’, specially created to highlight the Wild Atlantic Way and its wonderful local design, craftsmanship and creativity.

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New Paris Tourism Event

The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.

Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”

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