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Tourism Articles

Ireland Sponsors Garden Show

Tourism Ireland has teamed up with English gardener and broadcaster Alan Titchmarsh this autumn – sponsoring his Saturday morning show on Classic FM, one of Br

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itain’s largest radio stations. The promotion is running for seven weeks, reaching some 5 million of our ‘culturally curious’ audience in GB.

Each week, Titchmarsh is highlighting some of the many reasons to visit Ireland – through a mix of live and recorded messages – covering a different theme each week. Listeners are encouraged to visit a special Ireland section on the Classic FM website – which features news and images of Ireland, as well as a chance to win a holiday here. Online ads are running on the Classic FM website – driving people to the Ireland section of the site; and other Classic FM presenters are also sharing their own unique experiences of holidaying in Ireland with listeners during the weekday schedule.

Irish at Vintage Show

Seven tourism companies from around the island of Ireland joined Tourism Ireland at this year’s Goodwood Revival, which took place over the weekend in Chichester, in

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southern England.

Pictured are Tracey Dineen, Ireland's Blue Book; Peter Thompson, Causeway Coastal Route; Josie O'Kelly, Hayfield Manor, Cork; Sheila Russell, Harvey's Point Hotel, Donegal; Ronan Francis, Tourism Ireland; Carmel Flynn, Parknasilla Resort & Spa, Co Kerry; and David Cleary, Manor House Hotels.

The Goodwood Revival is one of the largest vintage car festival events in Britain, attracting about 150,000 visitors over three days and offering a fantastic platform to spread the word about car touring holidays around the island of Ireland.

Tourism Ireland’s presence at the Goodwood Revival is just one element of the organisation’s busy autumn promotional programme, which is in full swing right now. The programme aims to boost late-season travel to Ireland – from Britain and elsewhere around the world. The September to December period usually yields as much as 30% of Ireland’s overseas tourism business.

Media Blitz for WAW

Over the next few weeks the Wild Atlantic Way will be awash with some of the most influential travel media from across the globe, as they undertake tailored itineraries in an overseas media blitz designed, hosted and managed by Fáilte Ireland, in collaboration with Tourism Ireland.

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Targeting national and regional print publications, as well as online magazines and blogs, groups from China, Canada, the USA and Europe were invited to enjoy the Wild Atlantic Way and tourism businesses are looking forward to welcoming them over the next number of weeks. The selected media have a combined audience reach of

over 90 million, representing a diverse cross section of possible visitors which Fáilte Ireland has identified as having the greatest potential for coming here.

The Wild Atlantic Way programme will include visits to Donegal, Sligo, Galway, Cork and Kerry areas for the following groups:

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New Paris Tourism Event

The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.

Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”

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