Tourism Ireland has teamed up with English gardener and broadcaster Alan Titchmarsh this autumn – sponsoring his Saturday morning show on Classic FM, one of Br

itain’s largest radio stations. The promotion is running for seven weeks, reaching some 5 million of our ‘culturally curious’ audience in GB.

 

Each week, Titchmarsh is highlighting some of the many reasons to visit Ireland – through a mix of live and recorded messages – covering a different theme each week. Listeners are encouraged to visit a special Ireland section on the Classic FM website – which features news and images of Ireland, as well as a chance to win a holiday here. Online ads are running on the Classic FM website – driving people to the Ireland section of the site; and other Classic FM presenters are also sharing their own unique experiences of holidaying in Ireland with listeners during the weekday schedule. 

 

Classic FM is one of the biggest classical musical radio stations in the world, as well as one of Britain’s largest national radio stations. Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “This targeted promotion has been specifically designed to highlight autumn breaks in Ireland and to appeal to our ‘Culturally Curious’ audience in Great Britain. These are independent, active sightseers, who are typically looking to visit new places and expand their experience by exploring landscapes, history and culture. Our promotion with Alan Titchmarsh and Classic FM fits very well with this important demographic and is just one element of our extensive autumn campaign – aimed at boosting late-season travel to Ireland from Great Britain and our other markets around the world.”