Over the next few weeks the Wild Atlantic Way will be awash with some of the most influential travel media from across the globe, as they undertake tailored itineraries in an overseas media blitz designed, hosted and managed by Fáilte Ireland, in collaboration with Tourism Ireland. 

 Targeting national and regional print publications, as well as online magazines and blogs, groups from China, Canada, the USA and Europe were invited to enjoy the Wild Atlantic Way and tourism businesses are looking forward to welcoming them over the next number of weeks. The selected media have a combined audience reach of 

over 90 million, representing a diverse cross section of possible visitors which Fáilte Ireland has identified as having the greatest potential for coming here.

 The Wild Atlantic Way programme will include visits to Donegal, Sligo, Galway, Cork and Kerry areas for the following groups:

China Press Trip: North West & Causeway Coast, 14-18th September

 

International Press Trip: Wild Atlantic Way Northwest Trip, 15-20th September

 

Canada: WAW South West, 19-25th September

 

NBC Golf – Family Travel with Colleen Kelly, 19-29th September

 

 

Speaking ahead of September’s series of visits, Head of International Publicity for Fáilte Ireland, Ciara Sugrue said –

 

“This is all about encouraging potential visitors to move Ireland up their ‘bucket list’ – in other words not to come here someday but to actually come here today. These trips are a wonderful opportunity for overseas media to come and experience at first hand the Wild Atlantic Way and they are pivotal to positioning this Irish attraction in front of a global audience.  We trust that the visiting media will enjoy their time along the Wild Atlantic Way and encourage their many readers and followers to take the same journey and put it firmly on their ‘must-visit-soon’ list”.