Writers from top motorsports magazines in France, Germany and Italy – with a combined circulation of more than 300,000 readers – were in Northern Ireland over the weekend, especially to enjoy some of the Ulster Grand Prix Bike Week and to experience what Northern Ireland has to offer their readers.

Tourism Ireland invited the journalists to travel to Northern Ireland for the races at Dundrod, as well as to enjoy a whistle-stop tour of some of our top tourist attractions, which included a Black Taxi tour of Belfast and visits to Titanic Belfast and the SS Nomadic. The writers also stopped off with Northern Ireland motorcycle legend, Phillip McCallen, at his business in Lisburn. 

The journalists’ visit was organised to take in the Ulster Grand Prix, billed as the world’s fastest road race, and will result in articles appearing in specialist magazines including Moto Revue (France), Motorrad (Germany) and Motociclismo(Italy). Tourism Ireland’s message is that Northern Ireland is a motorsports hub, with world-class racing, events and talent.

Aubrey Irwin, Tourism Ireland’s head of Northern Ireland, said: “We were delighted to invite these leading motorsport journalists to Northern Ireland, to help showcase the world-class road racing events on offer here. Tourism Ireland has an extensive programme of promotions under way this year, to highlight top sporting events and encourage more visitors to consider a holiday in Northern Ireland. Motorsports have a huge fanbase, particularly in Mainland Europe, and we are working hard to drive home the message that a holiday in Northern Ireland offers the perfect combination of great events, spectacular scenery and our unique brand of hospitality.”