Ireland’s profile as a destination is receiving a jump start this week as car manufacturer Opel hosts 550 international motoring media representatives fo

r the launch of two new engines, the Mokka and Insignia. This meeting of global media in Ireland, the first international launch by any car manufacturer to take place in Ireland in over 15 years, was facilitated by Fáilte Ireland. 

 Miriam Kennedy, Fáilte Ireland is pictured presenting a 'Key to Ireland' to Conference Ambassador, Laura Condron, Opel Ireland.

 

The event will see the travelling media and staff tour the country over a two week period. Ireland is going to prove to be the ultimate testing ground this week as a fleet of 40 brand new Opel cars will be put to the test, across the scenic surroundings of Dublin, Kildare and Wicklow including sites such as Palmerstown House and Druids Glen. 

 

Welcoming the group to Ireland, Miriam Kennedy Head of Business Tourism with Fáilte Ireland said –

 

“We are delighted to be supporting Opel for this event which will not only provide a revenue boost for the country but the international media exposure that is available will provide us with a fantastic opportunity to showcase the fabulous scenery and hospitality of Ireland.”