Tourism Ireland has taken the top prize for ‘best deals from a destination marketing organization’ at the 2014 Travelzoo Awards in the US.

 With a massive 27 million subscribers in North America, Europe and elsewhere around the world, Travelzoo is one of the world’s top online travel companies, publishing lots of special offers and travel deals every week. The award winners are selected by Travelzoo ‘deal experts’ – particularly with American holidaymakers in mind – using a five-point evaluation system that takes into account quality, reliability, consistency, competitiveness and broad appeal. According to Travelzoo, their annual awards “shine a spotlight on companies that provide the year’s very best travel and entertainment deals”.

 

An important element of Tourism Ireland’s promotional programme in the US involves turning more ‘lookers into bookers’ – highlighting great value vacation offers on popular websites like Travelzoo to potential travellers at the ‘active planning’ stage. Alison Metcalfe, Tourism Ireland’s head of North America, said: “Winning Travelzoo’s top award for best deals is really good news, providing Tourism Ireland with yet another opportunity to promote the island of Ireland as a ‘must do’ vacation destination in 2015 and we plan to exploit the accolade to best effect in our promotions in the United States.”