Ring in Italy Promotion
Michael Ring TD, Minister of State at the Department of Transport, Tourism and Sport, was in Italy to meet a number of key Italian travel decision-makers. Minister Ring was participating in a "Promote Ireland" programme around St Patrick's Day – helping to promote tourism to Ireland and inviting members of the Diaspora living in Italy to come home during this special year of The Gathering Ireland.
Tourism Ireland’s St Patrick’s 2013 programme spanned Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, India, the Middle East and South Africa. About 70 landmark buildings and iconic sites around the world went green at the weekend to celebrate St Patrick’s Day. In Italy, they included the Leaning Tower of Pisa, the Palazzo della Loggia in Brescia and the Torre del Filarete in Milan. Elsewhere around the globe, the Sydney Opera House, the London Eye, Selfridges in London, Niagara Falls, Burj al Arab in Dubai and the Prince’s Palace of Monaco were all illuminated in green as the sun set on 17 March. Tourism Ireland took every opportunity to capitalise on Ireland’s heightened profile around St Patrick’s weekend, with the saturation coverage about Ireland across the global airwaves, in newspapers and digital media, proving an invaluable boost for Ireland’s overall tourism marketing drive this year.












