Failte Ireland has announced a new €160,000 advertising campaign for Wexford funded by Fáilte Ireland, Wexford County Council and the local tourism industry. A national radio and newspaper advertising campaign which began promoting the county at the start of July will continue until the end of August.

The campaign will complement the larger Discover Ireland campaign launched by the Fáilte Ireland earlier this yearand follows other regional campaigns for Donegal, Kerry and Lakelands.  A mixture of radio and press adverts will highlight what there is to do in Wexford while making the claim that ‘the best family holidays are built on Wexford sand’ – thus, driving the awareness of Wexford as a premier family holiday hotspot.

Speaking today, Gary Breen, Fáilte Ireland’s Head of Operations in the South East stressed:

'This is a coordinated, impactful marketing campaign for Wexford. We, in Fáilte Ireland, believe that there is great potential in the home holiday market this summer and we are determined to put Wexford in the frame as many families now sit down to plan their breaks. This campaign represents the largest ever home holiday campaign for Wexford and is a perfect example of the benefits of all the local tourism interests working together for the greater good.