Tourism Ireland in the United States launched its marketing plans for 2018 at an event in New York
attended by leading tour operators, travel agents and journalists from the tri-State area.
The organisation aims to surpass the record-breaking performance of 2017 and to grow revenue from North American visitors by +7% in 2018 i.e. €1.78 billion generated by 1.93 million visitors (+5%).
Pictured are Athar Khan, Delta Air Lines; Alison Metcalfe, Tourism Ireland’s Head of North America; Elizabeth Crabill, CIE Tours International; and Joan O'Shaughnessy, Chairman of Tourism Ireland.