Birr Castle Gardens and Science Centre announced a three-year partnership with Future Ticketing to use the software company’s digital ticketing and sales platform to help it target a larger slice of the growing global tourism market.
The new high performance software enables visitors to pre-book tickets downloaded to their mobile phones and tablets for access at the venue. Future Ticketing’s technology is specifically designed for use on mobile phones, the fastest growing segment of tickets international
Birr Castle Gardens and Science Centre is attracting an increasing proportion of visitors from international markets such as the UK, mainland Europe, Australia, China and Brazil. In 2016, it attracted 108,000 visitors, up 20% on 2015. According to the Irish Tourist Industry Confederation, 2016 was a record year for Irish tourism with 8.8 million visitors to our shores, an increase of 10% on the previous year.
Pictured are Grainne O'Malley, general manager, Birr Castle Gardens (centre) with Amanda O'Connor (left) and Aisling Fennin both of Future Ticketing