Despite Brexit and a downturn in the British market, 2017 is set to be another record year for Irish tourism.
By year end, 10.65 million people will have visited the island of Ireland, spending €5.78 billion. For 2018, Tourism Ireland aims to build on this year’s performance – growing overseas tourism revenue by to €6 billion (+5%) to the island of Ireland and visitor numbers to visitor numbers to 10.8 million (+2%).
Tourism Ireland launched details of its marketing plans to promote the island of Ireland overseas in 2018, at an event attended by tourism industry leaders from around the country.
Building on this year’s success and sustaining growth into the future is at the heart of Tourism Ireland’s strategy for 2018. Factors working in our favour include new flights to Ireland – including the first ever direct flight from the Asia-Pacific region, with a new Cathay Pacific service from Hong Kong set to launch in June, as well as new Aer Lingus flights from Seattle and Philadelphia.