Fáilte Ireland, is rolling out a new food innovation programme ‘Taste of Place’ for seven of Ireland’s Ancient East Visitor Attractions to enhance the food and drink on offer. In
2016, almost six million overseas tourists visited sites of historical or cultural interest in Ireland which include museums, national parks, and interpretive centres.
The programme aims to support catering teams at high density attractions in delivering an authentic and quality food and beverage experience that is rooted in place by:
Introducing more menu options that reflect the culinary traditions of a local area.
Sourcing ingredients from local Irish suppliers.
Linking elements of the food offering to the wider destination brands.
Participating attractions (Wicklow Gaol; Hook Lighthouse; Jameson Experience; Bru Na Boinne; House of Waterford Crystal; and Newbridge Silverware) who commit to the changes outlined in the charter will complete an intensive three day programme with cookery demonstrations from reknowned local chef Paul Flynn, in the Tannery Cookery School, Waterford.
The three-day workshops (October 10, 11 & 12) will include an introduction to how food motivates the tourist with participants discovering the latest tourist trends and culinary concepts together with best practice examples of where local authentic food offerings drive revenue growth in business and enhance value perception. They will also get a variety of cookery demonstrations and take part in working sessions to inspire change and deliver a renewed food and beverage offering.
There is a growing trend, at home and internationally, of tourists seeking out locally sourced dishes and the stories behind them. This growing interest in experiencing local food presents an ideal opportunity for visitor attractions to create and deliver authentic food experiences that are reflective of the area. This new programme has been developed by Fáilte Ireland, to ensure that visitors to Ireland get a real taste of place.
Sinead Hennessy, Food Tourism Officer with Fáilte Ireland commented:
“International visitors are placing greater emphasis than ever before on food when it comes to their overall holiday experience and since most food types can be experienced globally, there is a unique value attached to experiencing them in their authentic place. With visitors to Ireland spending some €2.2 billion on food every year, it is our job as the tourism industry, to ensure we put our best foot forward when it comes to giving them the experiences they want.