Four Irish tourism companies joined Tourism Ireland in New York for this year’s SMU (Successful Meetings University) International. The event, which took place at The
Sheraton Times Square, attracted more than 100 top American MICE professionals
Pictured are Gerry Browne, Killarney Hotels; Allan O'Connor, Killarney Park Hotel; Marie McKown, Tourism Ireland; Steve Fenton, The Westin Dublin; and Crothur Murphy, Custom Ireland, at SMU International in New York.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Events like SMU International are an important platform to continue to grow awareness of the island of Ireland and our world-class business tourism offering. Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending about 2.5 times more than the average holidaymaker.
